Trust
Consent comes first. Always.
No visitor is identified before they grant permission.
Nothing runs before the yes. · 20s explainer
The rule we build on
Identification runs only after a positive consent action on your banner or a bundled banner. Before that, nothing runs.
What consent controls
Consent governs identification, enrichment, and delivery. If a visitor doesn't consent, we don't identify them.
Why we do it this way
Tracking before consent has become a legal flashpoint: hundreds of wiretap claims were filed in 2025 alone, and the count keeps rising. Consent-first keeps supporters in control and keeps your program on firmer ground.
Changing your mind
Anyone can opt out at any time through our opt-out page. We honor it across our network.
Ready? Scan your site.
Free, automated, about ten seconds. Nothing installed.